Home delivery that delivers so much more
Medicine home delivery is a commodity in today’s pharmacy market. We needed an idea that demonstrated what Express Scripts Pharmacy delivers to our members’ front doors is anything but ordinary.
Campaign strategy Digital Social Streaming
Support from Breast Cancer Survivors
The breast cancer journey is a difficult and lonely road to walk. To help those who have recently been diagnosed, we sat down with four survivors to gain their insight on how to navigate through.
Content Creative Digital
Assembling the Junior Care Force
Having a specialty condition is tough. It’s even harder when you’re a kid. Check out how the JCF teaches kids through gamification.
Content Creative Creative strategy Digital
Better Every Day
We all have a key role to play in improving the customer experience. Get inspired by a new internal campaign, created in partnership with Internal Communications, which highlights colleagues from across the organization and showcases how they make us better every day. The campaign includes onsite signage, an interactive photo booth and a new video […]
Content Creative Creative strategy
Evernorth Home-Based Care
Evernorth Home-Based Care provided value-based, primary care that helped members with multiple chronic conditions get the care they need, and the personalized experience they deserve, at home. While Evernorth Home-Based Care was sunsetted earlier this year, this video series is a true representation of going the extra mile for the people we serve. These three videos […]
Content Creative Creative strategy
Advocates for Better Health
Outcomes 2025 was a true team effort and brought the patient to the center of the conversation addressing the challenges we are facing within the industry.
Content Creative Creative strategy
Women’s Health
To shine a light on the very common, but often not talked about, health needs that women face, we developed an emotional campaign to let women know that Cigna Healthcare understands and supports them through every stage of their life.
Content Creative Digital
Customer Lifecycle Marketing Campaign
We needed to create a highly targeted campaign with a short-term goal of driving engagement among women 30-50; we also had a long-term goal of shifting to a true customer lifecycle perspective and thinking globally about the end-to-end experience.
Content Creative Creative strategy Digital
Cigna Healthcare Organic Social Content
In our owned social channels, how do we move away from a solution-first approach that makes Cigna Healthcare the main attraction to one that places the customers we serve and their needs front and center?
Content Creative Creative strategy
Individual & Family Plan Marketing Campaign
We were challenged to create a new IFP campaign platform, while also reintroducing the new Cigna Healthcare brand to our audience. How could we stay relevant, and not make this moment in time a pure brand message?
Content Creative Creative strategy Digital
Our Brand Evolution
How do we create clarity and distinction for our portfolio of enterprise brands that are competing in a rapidly changing health care industry, where every company tends to look the same and say the same things?
Content Creative Creative strategy Digital
2024 Outcomes
A large percentage of Evernorth clients and prospects view us as simply a PBM and are unaware of our breadth of solutions across pharmacy, benefits management and care. This lack of awareness can lead to not being seen as innovators and industry leaders.