Throughout a woman’s life, she goes through many stages that bring challenges and triumphs. From periods to infertility to menopause, women are always in powerful transitions that deserve attention, support, and care.

To show women that Cigna Healthcare is there for them, we developed an emotional manifesto for the Better By Design campaign that taps into the true health needs that women face.

Our video is featured on the Women’s Health Cigna Healthcare page and was shared across social platforms. We also developed a shorter version for paid media placements and social ads for new and prospective clients.