For 29 years, Outcomes has attracted clients, consultants and prospects of our pharmacy benefit service offering to explore health care’s toughest challenges and offer actionable insights that can be applied to plans to help increase affordability, access, and innovation. In response to a challenging environment in health care, and specifically an increasingly challenging pharmacy landscape and demand of patients to not only have access to affordable prescriptions, but an overall seamless health care experience, Outcomes 2025 brought the patient to the forefront with Advocates for Better Health.

In tight partnership with the Evernorth Business Marketing team, Events Center of Excellence, and Evernorth business leaders, the Internal Agency team brought to life what it means to be Advocates for Better Health. After creating a resonant and powerful event thematic, the IA team collaborated with the Event team to produce an impactful opening video, partnered with external agencies to ensure Outcomes Expo brand and theme alignment, and designed mainstage visuals and event graphics throughout the experience.