IA Spotlight

Name:
Lauren Donahoe
Work location/city:
New Jersey
Job title:
Creative Director, Cigna Healthcare
How long you’ve been with the Internal Agency: 4+ years (prior roles: CD, IA Studio and Evernorth Portfolio)
Who might pop on during a Webex call: My 6-and 9-year-old kids
Top skills (work and life): creative directing, storytelling, copywriting, concepting, problem solving, organizing, finding things that others have missed, and figuring out what to do with leftovers in my fridge.
A skill you wish you had: Sing. I once got a D in chorus.
What do you most value in a coworker: Vulnerability.
What do you most value in a client: Trust and an interest in pushing boundaries.
Last work project that you’re proud of: Dan & Jasmin Customer Story
Last personal project that you’re proud of: Wallpapering my stairway. Thanks, AI for matching paint suggestions 😁
Biggest work hurdle you’ve overcome: creative directing a 48-min documentary from scratch in 3 months
Something you’re working on getting better at: Anything AI
Favorite piece of creative: The Sopranos, it leveled up television for good. But also, this spec ad that was produced by German ad students.
Favorite place to find inspiration: @eyecannndy – Insta, ad award show sites
Last song you listened to on repeat: Crazy Love by Juke Ross
Something we wouldn’t have guessed about you: I’ve driven across the country four times.
The best creative advice you’ve been given: If it doesn’t make you feel something, keep working.
The motto you live by: Play the cards you’re dealt.
Speed Round